ListingKitWhat to include in a real estate listing marketing kit
The checklist
- A 30 to 60 second video built from the listing photos, with price and contact at the end.
- Three feed posts: the hero photo, the floor plan, one detail that sells the place.
- Three stories with one fact each, sized 9:16.
- A one-page flyer with a QR code to the listing for open houses.
- The same short description in every piece, so portals and social media match.
Video from photos or a filmed tour?
A filmed tour shows flow and light better, but it needs a visit, a shooter and an edit. Video built from listing photos takes hours instead of days. ZipYourFlyer, for example, lists its photo-based MagicTOURS at $125 as a stand-alone order with same-day delivery during business hours. Filmed tours usually cost more and need scheduling.
What takes the time
The hours are estimates for an agent working in a template app, not measured data.
| Piece | Done by hand | With a kit service |
|---|---|---|
| Listing video | 1–3 hours in an app | Included |
| Posts and stories | 1–2 hours | Included |
| Flyer with QR code | 1 hour | Included |
| Keeping one style | Depends on the agent | Set up once |
Writing the listing copy once
Write one short description of 40 to 60 words and reuse it everywhere. Start with what a buyer filters by: area, bedrooms, price. Then one sentence about the strongest feature, such as a south-facing balcony or a five-minute walk to the station. End with how to book a viewing.
When the same words appear on the portal, in the video and on the flyer, people who see the listing twice recognise it, and you avoid mistakes like a different price on the flyer.
Keep the brand consistent
Agencies lose recognition when every agent picks their own fonts and colors. Set up one brand kit with the logo, two colors and one font, and use it on every listing. Buyers who see three of your listings should know they come from the same office.
Get a kit for your next listing
Send one listing. You'll get the video, posts, stories and flyer within 48 hours.
Order a kitFrequently asked questions
Do I need a floor plan?
It isn't required, but it answers the first question about layout and gives you one of the three feed posts.
Can one kit work for rentals too?
Yes. Swap the price for the monthly rent, add the move-in date and the deposit, and keep the rest of the kit the same.
How soon after listing should the kit go out?
On the day the listing goes live, so the posts and the portal listing appear together.